The Adapt code consists of ten practice principles:

1. Be a Student of Change

Observe where, when and how your environment is changing around you; what it means for your organization; and how it might play out in the future. Understand that change happens in a broader context, can come from unexpected places and that your organization may need to adapt to unanticipated developments beyond your sector, industry or market.

2. Embrace Ambiguity

In the face of pervasive, ongoing, accelerating disruption, commit to acting on intelligence but in the absence of absolute certainty or predictable outcomes; don’t let perfection be the enemy of good.

3. Revolution Through Evolution

Adaptation as an ongoing series of changes, not a one-time event. Start and sustain an ongoing journey of adaptation with a series of sequential steps that allow you to pivot within well-defined boundaries.

4. Act on Ideas

Move as efficiently as possible from analysis to action, prove success incrementally, scale when appropriate, share knowledge, and (even if an idea doesn’t work today) ask, “Where else could this work tomorrow?”

5. The Power of AND

Adaptation blends the best of the old and the new. Never allow adaptation in one area to erode or destroy what works well in another.  Cultivate and enhance what already works well before starting from scratch.

6. Structure for Change

Design and redefine teams, roles, processes and infrastructure to foster adaptability. Create a collaborative workplace that is faster, more flexible and more forward thinking than your most challenging customer.

7. Walk the Walk

Always remain adaptable in the way you think, work and lead. Model the behaviors you wish to see in your own organization. 

8. Everybody on Board

Create alignment, buy-in and participation from the boardroom to the break room. Everyone in the organization has a voice, value and role to play.

9. Learn, Unlearn, Relearn, Repeat

Ensure that everyone has the capacity and opportunity to achieve wider context and understanding, gain new skill sets and develop new mindsets. Invest time in people repeatedly and reliably through systematic upskilling, reskilling and culture change.

10. Fund the Future

Invest in the people, processes and technologies necessary to make always-on adaptation a reality. Be willing to allocate money and resources to the new things you need to do.